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Boost your business through media

Zachary_SBMZachary_SBM Director of Digital Engagement and StrategyAdministrator admin
edited December 2018 in General

Small Business Majority's Media Relations Manager, Simon Brown, Provides training on how small business owners can use the media to their advantage. Check it out!

Comments

  • Cassie_SBMCassie_SBM Vice President, Communications Administrator, Moderator admin

    Check out even more marketing tips and resources here: https://venturize.org/resources/marketing-research

  • aleanosaleanos Miss Member

    Hi,

    How would you suggest boosting your coffee shop ads to elderly people w/ limited access to internet?

    Thanks!

  • Zachary_SBMZachary_SBM Director of Digital Engagement and Strategy Administrator admin

    @aleanos said:
    Hi,

    How would you suggest boosting your coffee shop ads to elderly people w/ limited access to internet?

    Thanks!

    Hi Aleanos - Marketing to seniors can definitely present some different challenges then marketing to younger folks. Although you may need to tweak the messaging and marketing tactics, oftentimes seniors and the younger generations want the same product or service. Check out this great article from Forbes on how to market to seniors for more info!

  • JonJon President Member

    For some of our business, we need to reach out to the 60+ crowd. You'd be surprised, but they still often read the Sunday paper. A few repetitive postings in there would get the word out. Additionally, if you know the churches, advertising in the weekly church news works really well and reasonably priced.

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