Creating the perfect story for your brand: 20 qualities to help you get there
This week, we've chosen an article that highlights 20 qualities that can help small businesses create the perfect brand. Do you agree with the author's suggestions? Do you have any additional qualities that the author is missing? Let the Community know!
Small Business Trends
April 15, 2019
If you want to form connections with customers and clients, having a great brand story is key.
Brand stories allow people to identify with your brand and care about it.
A brand story is the inspiring narrative of your business — it includes your struggles, successes, and mission.
A brand story should not only present facts but also evoke feelings.