How do you prioritize your marketing resources? Are you happy with the return on investment?
There's a lot of different ways small businesses can go about marketing their service or product. Contributing factors include industry, rural vs. (sub)urban, product vs. service, online vs. brick and mortar, start-up vs. established business, etc.
What marketing methods have you used for your particular business and are you happy with the value you're getting? I think this discussion could be a great way for small business owners to learn what marketing strategies have been effective for other small businesses and how to incorporate them into your business model.